Essential Wool Sweater - North Row

The Essential Wool Sweater — made for the months when the choice of knitwear actually matters.

The Lake District on a Saturday.
The kind of walk that needs the right knitwear — not performance gear, not a jacket, just wool that works.
The Essential Wool Sweater is that knitwear.

Three ways to wear it:

1. The outdoor version. Over a thin base layer on a walk. The wool breathes properly — doesn't trap sweat, doesn't let the cold in.
2. The urban version. Dark jeans, leather boots, the knitwear on its own in the city. Looks like a deliberate choice because it is.
3. Under a coat. The layer that makes the coat worth wearing. The piece that travels without creasing.

The honest answers:

Does it hold its shape?? Machine wash on wool cycle, reshape while damp. It holds.
Does it shrink?? On a wool cycle, 30°C, no. Follow the label.
What occasions? Smart-casual through formal — broad range.

• Material: Wool blend
• Fit: Regular — clean through the chest, relaxed through the body
• Care: Machine wash on wool cycle, 30°C. Reshape while damp.
• Colours: Gray, Navy, Olive and Blue.

For the man who doesn't explain his jumper. He doesn't need to.