{"product_id":"essential-wool-sweater-north-row","title":"Essential Wool Sweater - North Row","description":"\u003cp\u003e\u003cstrong\u003eThe Essential Wool Sweater — made for the months when the choice of knitwear actually matters.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Lake District on a Saturday.\u003cbr\u003e\nThe kind of walk that needs the right knitwear — not performance gear, not a jacket, just wool that works.\u003cbr\u003e\nThe Essential Wool Sweater is that knitwear.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThree ways to wear it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe outdoor version.\u003c\/strong\u003e Over a thin base layer on a walk. The wool breathes properly — doesn't trap sweat, doesn't let the cold in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe urban version.\u003c\/strong\u003e Dark jeans, leather boots, the knitwear on its own in the city. Looks like a deliberate choice because it is.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnder a coat.\u003c\/strong\u003e The layer that makes the coat worth wearing. The piece that travels without creasing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe honest answers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDoes it hold its shape?? Machine wash on wool cycle, reshape while damp. It holds.\u003cbr\u003e\nDoes it shrink?? On a wool cycle, 30°C, no. Follow the label.\u003cbr\u003e\nWhat occasions? Smart-casual through formal — broad range.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Wool blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Regular — clean through the chest, relaxed through the body\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash on wool cycle, 30°C. Reshape while damp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Gray, Navy, Olive and Blue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eFor the man who doesn't explain his jumper. 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